Small Affiliate Marketing Business - The Problem With People



Small Affiliate Marketing Business - The Problem With People

Small Affiliate Marketing Businesses are inherently social organizations. There are relationships between employees and their bosses, employees and other employees, employees and customers, employees and vendors, the Affiliate Marketing Business and its outside consultants, and many other types of social interactions that can each cause problems of some sort. In fact, people problems may just be the most difficult type of problem to deal with.

It would be nice if we were all well-schooled in psychology and could avoid people problems by simply not hiring or associating with people that have the potential of causing problems, but that is unrealistic in many ways other than the obvious. You simply never know who might or might not be a problem individual under stress. No amount of psychological training is going to equip the small Affiliate Marketing Business owner to make such a determination and be 100 percent accurate.

There is also no way to know how effective an individual is going to be for your Affiliate Marketing Business. A person may be nice, kind, polite, have a great educational background and a good work history, but just cannot function well in your Affiliate Marketing Business. Is this the fault of the individual or the organization? How can you tell?

The stakes are high. More than a few small Affiliate Marketing Businesses have been ruined because the owners made poor decisions relative to the people they chose to associate with and how relationships with these individuals were maintained.

Failure to train employees properly.

Not all problems with people are related to personality. In fact, most problems that small Affiliate Marketing Businesses must face relate to the inability of the business to train employees for the tasks for which they are to be responsible.

There is a major difference here in the capabilities of large and small Affiliate Marketing Businesses. Large Affiliate Marketing Businesses generally have a formalized training structure in place for new hires. Small Affiliate Marketing Businesses generally rely on on-the-job training carried out by individuals who themselves have been poorly trained and thus are in no position to train anyone else.

Business is transacted by people. If the people who work for the business are poorly trained it will always reflect negatively on the bottom line.

Always.

It is critical that new employee training be carried out by people who are both knowledgeable in the subject matter of the training and capable of training effectively. If no employees meet this criteria, then a trainer or trainers must be brought in from the outside.

Poorly trained employees create more problems than just errors in their work product. They also become a drain on morale and can create problems with other employees, customers and vendors.

Failure to appreciate the contributions of employees.

It is not uncommon for employees of small Affiliate Marketing Businesses to feel unappreciated. Larger Affiliate Marketing Businesses have structures in place to recognize employee achievements and are better able to reward outstanding efforts financially.

Small Affiliate Marketing Businesses make a number of mistakes in this area. Some examples are:

  • Treating employees as though they are easily replaceable.

  • Failure to provide reasonable benefits.

  • Little or no recognition of outstanding accomplishments.

  • Failure to respect the value of employees' time.

  • Failure to ask for and respect employees' opinions.

Small Affiliate Marketing Business owners sometimes treat employees like they are family, and this is generally a good thing. It can become a negative, however. People generally expect their families to help them out to the greatest extent possible while expecting little or nothing in return. They do it because they are family, but your employees will never be family. They need more appreciation and recognition than family will ever need.

Employees are the life-blood of any Affiliate Marketing Business. It is critical that employees feel like they are part of the team, are respected, are well compensated, and that their efforts are truly appreciated by the owners. Small Affiliate Marketing Businesses who look at employment costs first when seeking to control or reduce expenses are making a mistake that can be deadly.

Small Affiliate Marketing Business owners need to always be mindful of their actions and the consequences. Sometimes owners tend to think of their business as an extension of their personal lives and personal checkbook and do things they would never think of doing if they were the CEO of a business they did not own. This always creates problems in some fashion. Small Affiliate Marketing Businesses must create procedures that build trust and operate in compliance with them.

Owners must build the character of the organization. Affiliate Marketing Businesses have a reputation just like individuals do and that reputation is key to continued success.







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